What Businesses want

• To learn everything about their existing clients, all their habits.
• To find potential clients and place advertisements effectively.
• To create a marketing strategy that leads to more purchases.

Fortunately most of the businesses are not evil, just a bit annoying.

Unsuccessful strategy:

• Suggesting everyone is a potential client (never true).
• SPAM (may be successful sometimes with commodity, discounts).
• Creating a decorative site without a content.

Successful strategy:

• Learning what the client search for and purchase.
• Targeted advertisements (Google AdWords).
• Making a site more accessible to the client's needs.