What Businesses want
- To learn everything about their existing clients, all their habits.
- To find potential clients and place advertisements effectively.
- To create a marketing strategy that leads to more purchases.
Fortunately most of the businesses are not evil, just a bit annoying.
Unsuccessful strategy:
- Suggesting everyone is a potential client (never true).
- SPAM (may be successful sometimes with commodity, discounts).
- Creating a decorative site without a content.
Successful strategy:
- Learning what the client search for and purchase.
- Targeted advertisements (Google AdWords).
- Making a site more accessible to the client's needs.